Shopping Like every respectable city, Turin has its places where "economy flourishes". Here are those which are a "must" either for shopping addicted or for more reserved buyers.
1 - Porticos: along via Roma, piazza San
Carlo, piazza San Carlo, piazza Castello,
via Po and piazza Vittorio; 14 kms of shops
and stands for all types and pockets: handicraft
shops, boutiques and international
designer labels, historic cafés and department
stores. Via Roma, via Lagrange and piazza San
Carlo are dedicated to chic buying, in via
Po, piazza Vittorio, via Garibaldi (the
longest shopping precinct in Europe) and
in piazza Castello bookstores, perfumeries,
teenage fashion boutiques and stalls
of crafts and costume jewellery offer
slightly cheaper choices.
2 - Via Barbaroux, via San Tommaso and via dei Mercanti: a tangle of roads with artisan shops and workshops, haberdasheries, delicatessens and wine bars.
3 - Piazza della Repubblica: the site of the largest open-air market in Europe. Porta Palazzo is one of the centres for Turin's commerce: one can find anything here, from clothes to furnishings and all at very reasonable prices. Remember the covered markets are also here selling fish, groceries and local farmers produce.
4 - Borgo Dora: here one can find junk dealers with all kinds of articles on display, sometimes including valuable antiques. Don't miss the "Balôn" which is held here every Saturday and is a secondhand and antique market. The "Gran Balôn" is held on the second Sunday of every month and is one of the most famous "flea markets" in Italy.
Days and opening times: Most shops in Turin are closed on Monday morning and at lunchtime: they are open on Sundays only at certain times of the year, during the sales and around Christmas.
Nicole, Serena and Laura: three girls living together, each with different tastes in shopping. How can they agree to going shopping together? Here you are, an itinerary to satisfy all their needs: "tamarre", freak and sporty together.
Via Po
They depart from Via Po. "Torino bene" -
well-to-do part of the city - is seated in the
"traditional cafès" such as Fiorio, Roberto
and the Caffè degli Stemmi, while
students look for used books, the "zarrette" enter Calzedonia and Piux and the
anti-conformists stop at the ethnic stalls...
Serena, Nicole and Laura visit Prezzi
Pazzi, ok quality at very low prices.
Piazza Castello
Obstructed by a pack of kids on mission
to get new promotional cards for books and
CDs; diddled by peddlers selling prints or
fake D&G belts (obviously Nicole has a
look), our guides head for the low prices
in Jennyfer, Pimkie and Tally weijl maybe
Laura and Serena opt for the serious
stuff in Camaieu. Rapalino's icecreams
are a great temptation... but why not try a
piece of "focaccia" from Recco in the
Focacceria Ligure? Nicole opts for Mc-
Donald's and Laura for a snack at home,
a healthier idea.
Via Roma
Our three "guinea-pigs", pushed by Serena
and her intellectual aspirations, stop
at Fnac, a meeting place for personalities
and cultural events. For lack of vile cash
they walk straight past the designer label shops and meet at Footlocker, where
Laura and Serena will go back for the
sales. Then on to H&M with its 3 floor of
clothing Zara, or "Zarra" as Nicole says,
with a twinge of envy for those sitting in
Caffè San Carlo.
Via Lagrange
As they are in the neighbourhood, why not
go around via Lagrange made recently
into a pedestrian precinct? By the way
here is the Rinascente where a stop for
make up- accessories and generally-odds
and ends is a must.
Via Garibaldi
There's yet another meeting with the Euroclub
hunters, who would sell their
grandmothers for clients. Here starts the
tour for accessory shops, then an icecream
at Grom that they all agree on, and
Angel, which attracts the "tarra" side of
Laura; yes, the Laura who would live in
sports shops like Nike and Fila if she
could. Then on to Contigo and Bata for
shoes and the Body Shop which makes
Nicole meditate on the possibility of having
plastic surgery. They snub the Juventus
Store, where male fans go to
dream of being as cool as the players and
the female fans hope for a miracle from
Del Piero. The more serious Serena stops
to look in the ethnic shops scattered
about almost everywhere...
Markets
And now for some of the most colourful
places in the city: the markets. Our guides
go to Crocetta and piazza Benefica for
clothes, but confess to being habituées of
the market in corso Palestro: competitive
prices and orderly stalls, even if the choice
is not comparable to Porta Palazzo.
Many Turinese will not set foot in the latter,
due to various urban legends about the
area: threatening locals and danger round
every corner... Laura laughs at all this and
carries on going there, the only one to do
so in the house. Here she even buys clothes:
second hand dresses and ethnic accessories
which are in vogue.
Hypermarkets
This time our guide is Nicole, while the
others follow her to Le Gru in Grugliasco,
a shopping centre where thousands of
people meet to take their afternoon stroll
together. Most don't go there to buy, but
to window shop, gossip, meet someone,
whose mobile number they get and perhaps
even exchange the first text message...
however - nobody knows how butbefore
leaving everyone buys something.
The view is varied: groups of boys that leer
after a passing mini-skirt and hip hop boys
playing yoyo, shopaholic couples, worried
about their wallets or the destiny of their
afternoon, and stuck-up girls trying on
low-necked pink t-shirts, grimacing at
themselves in front of the mirror. Other
centres are the Fornaci in Beinasco, with
its multi-screen Warner Village and the
inevitable Mc Donald's, and the 8 Gallery at Lingotto. This also has the Pathè cinema,
a large amusement arcade and reasonably
priced restaurants.
Any weekl day from Monday to Saturday,
don't miss the opportunity to
have a walk in the local markets of the
city.
A part from the fresh and convenient
products you can find a good portion
of the most authentic and colourful
Turin. Have a look around, especially
in Porta Palazzo, with its unbeatable
prices and its explosion of colours, in
corso Palestro for its wide and original
choice, in La Crocetta for a good
balance between cheap and chic, in
piazza Crispi because it's open even
on Thursday and Friday afternoons, in
piazza Benefica because it's unbeatable
for clothing, in Santa Rita because
it's huge and in piazza Santa
Giulia because an unusual country
atmosphere will welcome you.
During the week-end don't miss one
of the several little open markets that
give life to the city. From the Typical
product Oasis in piazza Palazzo di
Città to the Gran Balôn which brings
antiques to Borgo Dora or to the Vintage
Market respectively on the first,
second and third Sunday of each
month.
All in all, between a "tapinambur" and
a woollen bag any morning at the
market is really well spent...
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