A city where beautiful objects are made: style is the partner of technological progress in Torino.

Design, the real creative strong point in Torino's industry, stems from the desire to make fine objects and make them well - something deeply rooted in the city's manufacturing tradition. In Torino, style has always been partnered by technological progress. The evolution of form has moved forward in step with the development of production techniques.
This explains the extraordinary concentration of industrial design here. There are almost one hundred companies just in the province of Torino. Some of the largest and most famous in car design include Bertone, Idea, Italdesign-Giugiaro and Pininfarina.
Cars, but also much more. The "Made in Torino and Piedmont" label has also established itself for its specialisation and creativity in fashion.
Piedmont has an age-old tradition in textiles. Brands known throughout the world (such as Zegna, Loro Piana and Agnona) produce prized yarns and fabrics with the same traditional techniques and painstaking care.
The first Fashion Fair was held in Torino, and some of the most important Italian companies in the sector developed here - from classic lines (Gruppo GFT) to sportswear (BasicNet, Invicta, Superga), footwear (De Fonseca) and leather accessories (Borbonese).