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Sweets
and cheeses, wines and aperitifs, chocolate and coffee for a city with
a thousand tastes.


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ATorino,
a city with a thousand faces and a thousand tastes.
Its food and wine tradition makes it one of the world's food and drink
capitals. The art of confectionery and cheese, wines and aperitifs, chocolate
and coffee demonstrate that this fame is fully deserved.
This is a sector which has always combined tradition with technical development.
Here in 1786, Benedetto Carpano invented vermouth, the Torino aperitif
par excellence - created by the expert blending of wine with thirteen
dierent ingredients.
Torino is home to a bakery product famous worldwide: the grissino.
As far back as 1663, a French dictionary listed the "pain long
du Piemont". The fame of these fragrant bread sticks goes back
to that era and (according to legend) saved the young Vittorio Amedeo
II, a child of poor health.
Chocolate was another invention of the Savoy capital. In 1678, a specific
decree by the Queen authorised and regulated its production (already then
largely for export). Over the centuries, the master chocolate makers have
created delicacies that have delighted palates all around the world: the
gianduiotto (a perfect balance of hazelnuts and chocolate), pralines
and spreadable gianduia cream that has become famous under the Nutella
brand.
From history to modern industrial production, here are some of the most
important names in the food and drink industry: Lavazza, a leading
international coffee producer; Carpano, Marchesi di Barolo and
Martini & Rossi, which make wines and liqueurs; and, naturally,
the confectionery companies - from the multinational Ferrero to
the handmade Peyrano chocolates.
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