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The industry of taste

Sweets and cheeses, wines and aperitifs, chocolate and coffee for a city with a thousand tastes.

 

Typical wine of Piedmont

 

 

Nutella

 

ATorino, a city with a thousand faces and a thousand tastes.
Its food and wine tradition makes it one of the world's food and drink capitals. The art of confectionery and cheese, wines and aperitifs, chocolate and coffee demonstrate that this fame is fully deserved.
This is a sector which has always combined tradition with technical development. Here in 1786, Benedetto Carpano invented vermouth, the Torino aperitif par excellence - created by the expert blending of wine with thirteen dierent ingredients.
Torino is home to a bakery product famous worldwide: the grissino. As far back as 1663, a French dictionary listed the "pain long du Piemont". The fame of these fragrant bread sticks goes back to that era and (according to legend) saved the young Vittorio Amedeo II, a child of poor health.Red wine
Chocolate was another invention of the Savoy capital. In 1678, a specific decree by the Queen authorised and regulated its production (already then largely for export). Over the centuries, the master chocolate makers have created delicacies that have delighted palates all around the world: the gianduiotto (a perfect balance of hazelnuts and chocolate), pralines and spreadable gianduia cream that has become famous under the Nutella brand.
From history to modern industrial production, here are some of the most important names in the food and drink industry: Lavazza, a leading international coffee producer; Carpano, Marchesi di Barolo and Martini & Rossi, which make wines and liqueurs; and, naturally, the confectionery companies - from the multinational Ferrero to the handmade Peyrano chocolates.